Try to figure what the hidden messages are before reading the explanations. Have the designers manage to convey the right messages for these logos?
Amazon.com
The arrow from A to Z, symbolizes what Amazon is known for selling everything under the sun. It also serves as a smile, making the company feel friendly and approachable.
Atlanta Falcons
This logo doubles as an actual Falcon, and an ‘F’ for Falcons.
Baskin Robbins
This logo subtly incorporates the number “31? that was a big part of their older logo
Chick-Fil-A
The Chick-Fil-A logo incorporates an illustration of a chicken with the ‘C’ in ‘Chick-Fil-A’ in a not so hidden way.
City Direct
Thiss one is really hard to see, but if you focus on the black part of the logo, the airplane is surrounded by the initials CD for City Direct.
Eighty 20
This logo was complicated to figure out; the blue squares represent 1’s and the gray squares represent 0’s. This makes a 1010000 sequence on the top line, represent eighty in binary, and the bottom line reads 0010100, which represents 20 in binary.
Families/Marriage
In the Families logo, the ‘i’, ‘l’, and second ‘i’ are all different sizes, representing the father as the long ‘l’ and the mother as the longest ‘i’ followed by the child. The upper case “R”s in the Marriage logo mirror each other with their ends sticking together, representing the bond of a relationship.
Fashion Center
One extra hole was added to the button, to make an ‘F’ for “Fashion Center”.
FedEx
At first glance it’s hard to find the symbolism in this logo, but if you look closer you’ll notice the right-pointing arrow in between the ‘E’ and the ‘x’, representing precision and speed at which FedEx works.
Forkwire
This online food delivery logo includes a combination of the internet key @ with a fork, representing food as well as the first half of the name ?€" fork, making the utilization of technology in food delivery very clear and obvious for the customers
Formula 1
The negative space in the middle creates the number ‘1′ for “Formula 1?.
Fort Worth Zoo
The red ‘fw’ for Fort Worth also creates an elephant.
Goodwill
Instead of using an uppercase ‘G’, the logo designers cunningly used a lowercase ‘g’ to not only represent the first letter of the company name, but to represent a smiley face as well, giving viewers an unconsciously positive perception of the company.
Gotham Books
This one is pretty self-explanatory. The illustrations of a book are stacked on top of each other to simulate a skyscraper ?€" a trademark of Gotham City.
Hartford Whalers
This cleverly designed logo incorporates the tail of a whale, and the Hartford Whalers initials ‘H’ and ‘W’.
LG
Many people believe that the Pac-Man symbol is hidden within the LG logo.
Milwaukee Brewers
The Milwaukee Brewers logo uses the team’s initials (M and B) to form a catcher’s glove holding a ball.
Missouri Western State University
The Missouri Western State University’s logo has an illustration of the school’s mascot-a griffon in the shape of the state of Missouri.
Mosleep
As the name suggests, Mosleep is an organization of doctors that deals with people having sleeping disorders. The logo, for this company is their intial ‘M’ that was also designed to look like a bed.
NBC
The NBC logo employs a hidden peacock looking to the right representing the company’s motto to look forward, and not back.
Pakuy
The Pakuy logo consists of a simple ‘P’ made of an unfolded box, thus representing the work of the brand which is packaging.
Piano Forest
This logo has the elegant design of piano keys that look like trees to resemble a keyboard
Schizophrenic
This logo shows the ambiguous emotions of a schizophrenic.
To Beat or Not to Beat?
The To Beat of Not to Beat logo uses a belt to make the shape of a question mark, posing the question: To Beat of Not to Beat?
Toblerone
The image of a bear is hidden in the Matterhorn mountain, where the first Toblerone chocolate bar was created.
Unilever
Each icon within the logo represents an aspect of its business. For example, the shirt (below the heart) symbolizes “clothes” and represent fresh laundry and looking good.
Via Rail Canada
The logo successfully incorporates train tracks in the middle.
WSU
In this logo, WSU’s initials form a cougar’s head.
Yoga Australia
If you look closely, you can see that this woman is making a pose that forms the Australian continent.
Northwest Airlines
The old Northwest Airlines logo has a very clever icon. Not only does the icon on the left of the text spell out N and W, but the arrow and circle symbolizes a compass pointing in the northwestern direction.
Hope for African Children Initiative
At first glance, this logo looks like a map of Africa, but if you take a closer look, you will see two people facing each other.
Big Ten
The Big Ten Conference is the United States’ oldest Division 1 college athletic conference. Since Penn State joined in 1990, there have been 11 schools in the Big Ten. They revamped their logo by placing a hidden number 11 on either sides of the letter T to stand for the actual number of schools in the division.
Continental
Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a 3-dimensional tyre.
Sony Vaio
Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.
Carrefour
Carrefour is one of the biggest European retailers, and it’s also French for “crossroads”. The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely you’ll see the letter C in the negative space between the two arrows.
Sun Microsystems
The Sun logo is one of the most famous ambigrams in the world. You can read the brand name in every direction; both horizontally and vertically. This logo was designed by professor Vaughan Pratt of the Stanford University.
